Technology sold easy
Actually it is not a product but a boon by itself, it is easy to sell an iphone to the CEO than to the newly joined employee. And our product is not a "tech' product by any measure , it would be very helpful to us when our buyers have no peer knowledge of an online invoice .given the universal truth that our customers will be seniors ,if are good at words and applied psychology , we can 'sell' our product to a non-tech audience at ease . but if you are looking for an innovative answer ,,, i will give this a our product's perspective X) giving the customers the numbers rather than loose talk. if we have stats explaining how much time is saved and optimization of money .Especially when we use complex math to value the aggregate 'money' wasted out of non-efficiency of their old protocols and the direct money wasted .(Trust me , i'm at complex math and deception stats theory ) After all an audience ,no matter who, have a space in their mind to chow ,it is our responsibility to cozenage them with our product.
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