INTERACTIVE ADVERTISEMENT MODULE
This is a what i assume to the future of outdoor advertising industry in the long run in India and it is receiving quite a massive response in developed countries.My conclusion is based upon the first law of marketing "A connecting advertisement sells goods at the best".When people get to make it a talking piece it is no more an advertisement agent , it is trend by itself.And eventually it sells. And talking specifically about our business , it is the idea/trend we should be at the back of.Because the law is so simple in outdoor advertising industry ,'whoever does it first is most likely the leader' so if followed well smartly it is the golden duck of Indian OAI . i am afraid of getting into number in the event you you not interested in the topic.Also i believe that it is project like thing which can not explain in a 1500 words essay , if attempted so will only miss the crucial statistical information to support my stand , in other words will project a hyped utopia . If given the opportunity i will explain the above stated in a 5-6 page case study like pattern
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